Rancho, a family-owned and adventure-driven Jeep supply business, was launched by an entrepreneur and Jeep lover Clarence Shook in 1955 in Southern California. Rancho Jeep Supply developed products that were at the forefront of each next generation trend in the Jeep marketplace – a tradition that the brand continues to deliver today more than 60 years later. Tenneco purchased Rancho Industry in 1991, Targeting the most passionate consumers with a love for driving and an eye for adventure. The Rancho® brand has expanded to off er a full range of premium suspension kits; performance shocks, strut and leveling systems; and a complete offering of RockGEAR™, a line of Jeep off -road protection products. Rancho performance products are designed to deliver rugged performance in any environment, each designed with technology and performance that lasts.