So you ask, 'why would anyone want to pay for this product when you can go to the store and get some disposable cooler and radio for way less'? Well, here's why. Because you are the type of person who bought that great lift kit, superior tires, and knockout rims so your Jeep wasn't some wimpy store-bought disappointment. You put in the high-powered exhaust, cold air intake, snorkel, and a winch that could pull the moon closer if you wanted. And when you reach your trail destination - set up that campsite - you want a sound system and cooler just as awesome as the vehicle that just drove you to paradise. That's why.
This In Cooler Entertainment System from Alpine doesn't just have a ton of bells and whistles, it has Sistine chapel beauty and New York Symphony style sound. We're talking Bluetooth wireless 4.1 audio streaming for intoxicating sound, illuminated control panel for easy adjustment, 3.5mm audio input and outputs, premium Grizzly-constructed body design with BearClaw latching system to keep your food and drinks on ice for the long haul, low voltage monitoring system and a lifetime warranty. This first-of-its-kind cooler is definitely the perfect addition for any and all outdoor events. Designed for music and built for adventure.