You want to go everywhere you can in your new Jeep JL Wrangler, right? Of course you do. Here is the problem though. Those factory tires are fine and all for street driving, but as your off-road needs grow, you really are better served by upgrading those tires into either a more aggressive all-terrain or mud-terrain tire.
These aftermarket tires will have the tread pattern and toughness to attack just about anything you meet up with when off-roading, plus you can choose the appropriate size for your needs. On a JL Wrangler Rubicon, that means you can go all the way up to a 35" tire without adding a lift to the vehicle. The Sport and Sahara series can easily fit 33" tires without a lift, and actually can accommodate 35" as well, but that larger size will rub at full wheel turn.
All terrain tires are extremely popular, and they they perform well at highway speeds while also giving adequate performance in many off-road conditions. Plus, these tires are quiet and employ a tread pattern that can shed water so the tire stays in contact with the road. Most all-terrain tires usually last around 40-60K miles before needing replacement. Mud terrain tires, on the other hand, have a wider tread that allows them to work great on uneven, muddy, or rocky surfaces. That's because those treads almost act like hands to pull the vehicle up and over obstacles, while the tire's stronger sidewall protects against puncture when the tire is up against rocks or other sharp objects. However, while more and more people are using mud terrain tires on road, these tires are definitely louder than all terrain and will wear out faster because of their construction.
Of course, no new tire set up is complete without adding a spare tire cover on the back. If you add your spare into the mix every time you rotate tires, then it is not a big deal. But if your spare just sits there in the back and will never move unless there is an emergency, then popping a tire cover can help prevent dry rot while also preventing UV damage.