by Matt Konkle
Torque Editor-in-Chief
Pretty in pink.
No, not the movie — the Jeep.
The brand released Tuscadero Pink as a factory color option earlier this year for a limited paint run, and Thursday announced it would extend the ordering window through the end of this year.
So if you want your new Wrangler in that soft pink hue, you’d best hurry.
"We expected Tuscadero to be popular and the customer response has been overwhelmingly strong," said Jim Morrison, vice president and North American head of Jeep brand. “It's so popular, we're extending production into 2022 model-year production to meet strong customer demand. Customers can place an order through December of this year.”
The color is currently available on all Wrangler models, including the 4xe and 392 editions, and marked the first time in brand history it used a chromatic magenta color shade on a production vehicle.
According to Jeep, it has received over 30,000 orders for Tuscadero since August, which makes it the most popular Wrangler special-edition color for 2021. This year’s special-edition colors include Gecko (green), Chief (blue) and Nacho (orange).
Tuscadero is available to order through December 31 at $395 MSRP. Jeep plans to switch over to 2022 Wrangler production on December 16, meaning a small number of 2022 vehicles could be available in this pink finish before the year is complete.
