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Build Details
March 19, 2015

Jeep Chief
A tribute to the classic 1970s era full-size Jeep Cherokee, this Wrangler-based concept vehicle evokes the west coast surfer lifestyle of sun and fun with a nod to nostalgic beach rides.

Custom exterior design cues include a vintage Ocean Blue exterior color scheme with a white, French Bread roof; a custom modified razor grille that the original Wagoneer made famous; halogen headlamps; removable sides for an open-air feel and flexible hauling; chrome front and rear bumpers and classic, 17-inch slotted mag wheels for a true ’70s vibe.

Jeep designers developed the Hawaiian themed interior complete with Jeep-designed “Surfer” pink, blue and white flowered cloth and leather-trimmed seats; vintage-style surf stickers on the center console and door handles; a Rosewood front-passenger grab handle and tiki-style shifter handle; and Uconnect 8.4-inch touchscreen media center.

The doors and windshield were chopped two inches and the Jeep Chief sports a selection of Jeep Performance Parts that include a two-inch lift kit with Fox shocks and front and rear Dana 44 axles with lockers, cold air intake and modified Rubicon rock rails. The Chief is powered by the 3.6-liter Pentastar V-6 engine mated to a six-speed manual transmission.