Chat with us, powered by LiveChat Around The Rocks At Moab — Day Three Marketing | Quadratec Skip to main content
Blog

by Matt Konkle
Managing Editor


MOAB, Utah — You see them whenever you look at anything Quadratec promotes. That means catalog stuff, email campaigns, website landing pages and our YouTube channel.

We call it lifestyle photography and videos.

And, yes, we may not be perfect, but we do believe many of our products deserve more than just a tabletop shoot inside a bland studio.

So that’s why we bring along many of our products, as well as some from our vendor friends, to Moab, Utah, each year for the annual Easter Jeep Safari.

Normally, we take along a few vehicles from West Chester, Pennsylvania, to Moab with new items, and then venture out into the southeastern Utah desert to find a good location to shoot those lifestyle pictures, as well as plenty of video content.

If you receive our catalog or subscribe to our YouTube channel, you have definitely seen some of the things we’ve done in the past.

Monday, on our third day in Moab, we packed up mid-morning and headed northwest of Moab to the Long Canyon trail to find some good shooting locations for this year’s product crop.

Long Canyon trail is one of Moab’s most scenic and accessible off-road drives, offering towering red rock walls, sweeping desert views, and a dramatic descent from the mesa down to the Colorado River. It’s a favorite for both locals and visitors looking for a mellow off-road experience that still delivers that classic Moab landscape.

We did see several vehicles cruising both ways on the trail, and it was a mix of 4x4 vehicles like Jeeps and Toyotas, but also some SUVs.

We mentioned before that we brought two Jeeps to Moab this year. One is our 2024 red 4xe Wrangler JL Rubicon and is equipped with our new Quadratec ST2 2.5-inch suspension lift by Teraflex, Carnivore bumpers, Stealth auxiliary lighting, Mastertop Soft top, Lynx Wheels, Nitto Recon Grappler tires, Stealth Interior Light Bar and QRC side steps.

Also along for the ride this year is our Video Production Manager and YouTube host Rob Jarrell’s sting gray Rubicon Gladiator JT which features a Rock Slide Engineering front bumper, Warn XD winch, ARB Brushless Compressor, TYRI lighting, AWE exhaust, Bestop Sunrider for Hardtop, Dirty Lift wheels, EGR Rolltrac Electric Retractable Bed Cover and Nitto Trail Grappler tires.

So, we found several places along the Long Canyon trail to photograph our Jeeps and their products. Some had the high red rock cliffs in the background; some displayed the La Sal Mountain Range. Additionally, Jarrell created numerous video shorts and walkarounds on all these products that you’ll soon see on our YouTube channel, catalog, and our Torque content channel.

Later in the day, after completing Long Canyon, we moved down to the Navajo Rocks area and into the space towards Monitor and Merrimac Buttes, as well as Wipeout Hill.

With our red 4xe Wrangler JL Rubicon sporting that Quadratec ST2 2.5-inch suspension lift by Teraflex, we felt like we needed to run Wipeout Hill a few times to get an accurate gauge of its ability, as well as plenty of video and photo content

So we ran up and down Wipeout Hill several times to get what we needed without any issues, then moved on to the open area between Monitor and Merrimac.

That led to more photography of both our vehicles that will appear later this year in our catalog and website.

Located just north of Moab, the Monitor and Merrimac Buttes are two iconic sandstone formations named after Civil War-era ironclad warships due to their distinctive shapes. Rising prominently from the surrounding terrain, they sit near Highway 313 and are visible from several popular off-road and biking trails.

These buttes are composed of Entrada Sandstone and are a popular destination for off-roaders, hikers and mountain bikers.

Easily accessible yet strikingly remote in appearance, Monitor and Merrimac are classic examples of the dramatic geology that defines the Moab region—and a must-see for outdoor explorers.

As the sun eased down behind Monitor tower late Monday afternoon, we were able to ignite the Tyri Lighting 1010 A-pillar INTELLights of Jarrell’s Gladiator, as well as the front Tyri V12 !2-inch front lightbar, and show just how powerful auxiliary lighting can be when you need those lumens.

Not every day is a trail day during Easter Jeep Safari; some days you need to get some real work done.

And with all we accomplished on Monday, our third day in Moab was a resounding success.



Related Articles:

How To Prepare For Off-Roading in Moab

2025 Easter Jeep Safari Concept Vehicles — Jeep Continues To Tease Two-Door Truck

Moab, EJS Offer History And Much, Much More

Top Jeep Articles

  • September 17, 2025
  • 4 min read
Expert Review: QuadraTop Skylite Roll Top for Hardtop (JL / JT)
Flexible Shade, Hardtop Sturdiness—A Best-of-Both-Style Top
READ MORE
  • September 16, 2025
  • 9 min read
How To Increase Your Jeep's Security
While not known for their high security from the factory, there are plenty of aftermarket accessories that can help you protect all kinds of things on (and inside) your Jeep.
READ MORE
  • September 11, 2025
  • 6 min read
Five Jeep Shock Upgrades Every Owner Should Know About
Discover the best shocks to transform your Jeep Wrangler’s ride. From budget-friendly upgrades to premium performance options, here are five top picks Jeep owners trust.
READ MORE
  • September 9, 2025
  • 7 min read
How To Keep Your Soft Top Windows Safe
Removable soft top side and rear windows are a great option for those nice days. When you do, here is how to keep them from getting damaged.
READ MORE
  • September 5, 2025
  • 4 min read
Seven Slot Dispatch 9.5.2025
Weekly Jeep-related news items from around the industry and community.
READ MORE
  • September 3, 2025
  • 6 min read
Top Overlanding Questions Answered: Building Your Adventure, Your Way
Overlanding blends off-road travel, self-reliance, and adventure. Learn the essentials to make your Jeep ready for the journey.
READ MORE
  • September 2, 2025
  • 4 min read
What Is Jeep’s Off-Road Plus Mode and When Should You Use It?
Learn how Off-Road Plus fine-tunes your Jeep’s traction, throttle, and transmission for maximum control on sand, rocks, and rough trails.
READ MORE