by Matt Konkle
Torque Editor-in-Chief

The beach, in the end, will not open up after all thanks to continuing concerns about Covid-19.

Organizers of Jeep Beach in Daytona Beach, Fla., Wednesday announced the event would not go on as scheduled September 11-13 on the Daytona International Speedway Infield and surrounding area locations.

“While we know this will come as an enormous disappointment to all, it is with the highest regard to the safety and health of our volunteers, vendors and attendees, that the Jeep Beach Board of Directors is announcing the cancellation of the rescheduled dates for the Jeep Beach event on September 11-13, 2020.,” organizers said in a posted statement. “
This decision, while difficult, is based on the facts, guidelines and recommendations available at this time regarding the evolving COVID-19 situation in the U.S. and specifically here in Florida.”

However, even though the event itself is done this year, the 2020 Jeep Gladiator giveaway is still set for September 12 and raffle tickets can be purchased on the Jeep Beach website.

Organizers said it became clear this year’s event was set for cancellation after working with many vendor partners who indicated they were no longer attending any events due to travel bans, budget constraints and concern for the wellbeing of employees.

”We support, and more importantly understand, the basis of these decisions and look forward to seeing you at Jeep Beach 2021,” organizers wrote.

Additionally, they also said they felt an overwhelming responsibility not to put the health of hundreds of volunteers at risk.

"The ‘show must go on’ cannot apply here at this level of risk,” organizers wrote.

Anyone who preregistered as a vendor or attendee will have their registration automatically roll over to the 2021 event, currently set for April 19-25. Event organizers said anyone with questions can email [email protected].

This year's Jeep Beach was originally scheduled for April 20-26, but organizers decided in mid-March to postpone at that time and hope dates later in the year would work. Unfortunately, Covid-19 did not let that happen.

Other notable Jeep event cancellations in 2020 include Easter Jeep Safari, Bantam Jeep Invasion, New Jersey Jeep Invasion, PA Jeeps All Breeds Jeep Show and Toledo Jeep Fest.

As for what lies in store for next year’s Jeep Beach, “Let it be known that we are already planning Jeep Beach 2021 as the biggest Jeep Beach Jamily reunion ever,” organizers wrote.

Top Jeep Articles

  • July 29, 2020
  • 13 min read
Overlanding Education Just As Important As Products, Vehicles
Knowing how to respect the land is a serious responsibility that everyone should accept when heading out on an overlanding adventure.
  • July 29, 2020
  • 9 min read
How To Install And Use A Tuff Mudder Performance Alternator
Factory Jeep Wrangler alternators just do not have the overall amps to handle additional power needs when winches, auxiliary lighting, fridge freezers, or other power-drawing mods are added on the vehicle.
  • July 23, 2020
  • 11 min read
Jeep Cooler and Fridge Freezer Buying Guide
Whether you are headed on an overnight camping trip, a weekend adventure, or something a bit longer, Jeep coolers and fridge freezers give you exactly what you need to keep food and drink just the right temperature.
  • July 22, 2020
  • 6 min read
How To Take Care Of Your Jeep Soft Top
All it takes is a little love and you'll get years worth of return from your Jeep soft top.
  • July 16, 2020
  • 26 min read
Ford Launches New Bronco To Challenge Wrangler Marketplace Dominance
New offering brings back popular older nameplate with a bunch of upgraded features.
  • July 13, 2020
  • 5 min read
Jeep Unveils New V-8-Powered Wrangler Concept
New Wrangler 392 concept may actually bring V-8 production engine to market depending on fans' response.
  • July 11, 2020
  • 3 min read
Jeep Aims To Steal Bronco Spotlight With Wrangler V8 HEMI Tease
Twitter image displays '392' on Wrangler (or Gladiator) hood to reflect powerful HEMI V8 engine.
  • July 6, 2020
  • 4 min read
Fiat Chrysler Says Plug-In Wrangler To Hit Showrooms By End of 2020
Automaker wants Wrangler to lead way as company looks to electrify entire Jeep lineup by 2022.
  • July 2, 2020
  • 16 min read
Best Summer Accessories For Your Jeep
The warmer months are a great time to be out on the road and adventuring. So make sure you have all the best summer accessories to fully enjoy all those trips.