by Matt Konkle
Managing Editor
MOAB, Utah — The pieces themselves aren’t really noteworthy. Small, somewhat octagonal. A bit of adhesive on the back. You know, something you’d normally keep in a drawer or cabinet. Maybe break it out when a friend comes over to show off.
Except you are a Jeep enthusiast.
And these are Jeep Badge of Honor trail badges.
Something collected by off-roaders across the country to signify what trails they have completed and to show off just how tough those trails were to finish.
You know. Bragging rights.
On Friday, as Jeep unveiled its latest Easter Jeep Safari concept vehicles, the brand also mentioned that it added three new BOH trails in the Moab, Utah area.
Wipe Out Hill, Lost World and Kane Creek Canyon, Jeep said, will join the eleven other current Moab BOH trails.
Before Friday, Jeep listed Hell’s Revenge, Fins and Things, Poison Spider Mesa, Top of the World, Cliffhanger, Elephant Hill, Golden Spike, Hole in the Rock, Metal Masher, Pritchett Canyon and Steel Bender as badge of honor trails.
The BOH program, launched in 2013, is a brand-sponsored mobile phone application that awards hard-plated badges to those who off-road on sponsored trails across the country. This interactive venture also allows users to upload pictures of their adventures and comment about the trail, or reply to what others have accomplished.
Registering for the program is simple, free and the Jeep BOH app can be downloaded on any Apple or Android phone.
While users do receive a memento of their off-road ride, there are also benefits that extend beyond the trail.
According to a study by the University of Wyoming, a Jeep Badge of Honor trail can generate an average of $1 million in economic activity per year for the surrounding community. This includes direct spending by visitors on things like lodging, food, and gas, as well as indirect spending by businesses that support the off-road tourism industry.
With this latest three-trail boost, the Jeep Badge of Honor program now boasts 71 trails across 23 states. Not surprisingly, Utah leads the way now with 14 trails — 13 of which surround Moab in the southeastern part of the state. Next comes California and Colorado with six trails each.
So, how does one acquire badges?
Well, ”Once users have the app on their phone, they can create their account using their Facebook or Google account,” said then-Jeep Product Marketing Associate Brandon Girmus during a past Torque story on the program. “They then can check in when they are within a certain radius of any of the trails in the program. Some trails have a wider range than others because of cell phone access, but once checked in, if you go out of cell phone range, the app will remember that check-in when you reacquire service.”
After check-in, users will receive an email with a submission form that asks for a mailing address as well as the Jeep’s vehicle identification number (VIN).
“We do this to make sure you are actually riding in a Jeep and not a Toyota or Chevy, or something else,” said Girmus.
The badges, which were redesigned in 2019, normally take about 6-8 weeks to arrive and, like the application, are free. Technically, you don't actually have to run the trail to get its badge, as you can check in from near the trail location, but that sense of accomplishment is far higher if you do complete the run.
For Jeep owners new to off-roading, the application even includes an off-roading 101 section that includes trail riding basics, important safety reminders, the history of off-roading, information on dealing with different types of off-road terrain and individual trail ratings.
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