Skip to main content
Blog

Sir Isaac Newton’s Third Law of Jeeping reads ‘For every confirmation, there is an equal and opposite reaction.’

So goes many Jeepers’ attitude every time someone brings up the Wrangler Pickup. 

Fiat Chrysler Automobiles (FCA) let it slip late last Summer there may be an upcoming Jeep Truck and people said ‘Great, but not official and no way that is happening.’

FCA CEO Sergio Marchionne and Jeep Global Chief Mike Manley announce plans during the January 2016 North American Auto Show they will build the Jeep Pickup Truck at the company’s current Toledo Assembly Plant – and many still said ‘Interesting, but not an official word.’

Now we have Mark Allen, Jeep’s Chief Designer for FCA, not only saying the Jeep Wrangler Pickup is coming, but that many of its design features are hidden in plain sight on one of the 2016 Moab Concept vehicles.

The Jeep Wrangler Pickup is real.  And it just might be spectacular.

“We’re finally going to get to do a pickup truck,” Allen said Wednesday to Outside Magazine. “I can’t explain too much, but there may be things you see on the Crew Chief (concept) that you might see on that truck.”

We thought features on the Crew Chief might give us a preview of a production Wrangler Truck as early as last week, after FCA announced the vehicle would be one of six 2016 Moab Easter Jeep Safari concepts.

blog/will-fcas-jeep-crew-chief-concept-be-pickup-first-look-fans

So now the question looms; what designs of the Crew Chief may actually make it to production on the Wrangler Truck.

For his part Allen isn’t saying much, other than it probably won’t have the Crew Chief’s retro front look.

“This is the fourth time we’ve used that nose [on a concept],” said Allen. “Every time we do it, people go crazy, but I think this is the last time we’re going to do it, honestly. Oddly enough though, we’ve never done a crew cab pickup before. Hint, hint.”

Allen also believes the Crew Chief’s stamped logoed tailgate will not make it to the production truck product.

“They’re just fraught with quality issues,” he said. “You end up throwing away a lot of tailgates to get it right. That doesn’t mean there won’t be something back there, but it won’t be stamped in.”

The Crew Chief 715 concept, according to FCA, features steel front and rear bumpers, 20-inch beadlock wheels, 40-inch NDT military tires, and was designed to salute legendary Jeep military service vehicles.  It is powered by the award-winning 3.6-liter Pentastar V-6 engine along with a five-speed automatic transmission.

Exterior features, such as heavy duty off-road rock rails, a winch mounted into the front and rear bumpers, Dana 60 front and rear axles and a 4-inch lift kit with Fox 2.0 Remote Reservoir shocks,  all exist to give the Crew Chief 715 increased capability.

Inside, the no-nonsense interior features leather bucket seats with canvas inserts, aircraft-inspired control switches and Mopar all-weather mats.

The ‘Tactical Green’ color scheme adds to the military-type design, while the Crew Chief also features a military-themed 5-foot cargo bed. 

But which of the above will translate to the next-generation Wrangler Pickup?

Take a close look, and good luck guessing.

“We’ve hidden some hints about what’s going on behind the scenes, right in front of you,” Allen said. 

Jeep Crew Chief 715 Concept

 

About Quadratec:

Since 1990, Quadratec's mission is to deliver Expert Advice and Unbeatable Prices to enthusiasts of the legendary Jeep® CJ & Wrangler. From classic Jeep vehicles to the current day Wrangler, Quadratec's courteous factory-trained sales & customer service staff has the knowledge to make sure you, and your vehicle, get exactly what you need.  Contact us at 800-745-2348 or www.quadratec.com.

Top Jeep Articles

  • October 12, 2026
  • 4 min read
Jeep Wrangler Switchback Ends Twelve 4 Twelve With A Factory Parts Swap
Jeep closes its yearlong special-edition campaign with contrasting body panels, Gecko-colored beadlock rings and a premium Rubicon X foundation built for far more than visual impact.
READ MORE
  • October 7, 2026
  • 3 min read
Expert Review: Quadratec Ascend Alloy Wheels
Lightweight construction, Jeep-specific fitment and a 2,500-pound load rating give this aggressively styled wheel plenty of substance behind its design.
READ MORE
  • October 1, 2026
  • 3 min read
Expert Review: RES-Q 30 Amp Portable Air Compressor
We take the RES-Q portable compressor to the trail to see how its setup, inflation performance and value stack up on Jeeps running 35- and 37-inch tires.
READ MORE
  • September 28, 2026
  • 6 min read
Jeep Hardtop Q&A: Top Questions Before You Upgrade
Hardtop Questions, Real Answers — Everything You Need to Know Before You Go Hardtop
READ MORE
  • September 25, 2026
  • 3 min read
Jeep Vehicle 2 Letter Model Designations / Model Codes
From wartime Willys prototypes and early CJs to today’s JL Wrangler and JT Gladiator, this guide decodes the letters behind Jeep’s most familiar vehicles.
READ MORE
  • September 24, 2026
  • 3 min read
Five Small Jeep Adventures You Can Have Today
You do not need a new lift kit, a week off, or a famous trail to remember why you bought it. Start with an afternoon and take the long way home.
READ MORE