by Matt Konkle
Managing Editor
One new Jeep Wrangler model each month for the next year.
No, Jeep isn’t putting the JL Wrangler in the rearview mirror in favor of an all-new redesign. Not yet, anyway. Instead, the brand on Wednesday announced it is launching an expansive product offensive in coordination with its upcoming 85th anniversary.
Calling it the ‘Twelve 4 Twelve’ campaign, Jeeps says it plans to release one new Wrangler limited edition vehicle on the 12th day of each month through October 2026.
And first on the list is the Moab 392.
“Starting today, the Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months—an integral part of our yearlong Twelve 4 Twelve celebration commemorating 85 years of off-road leadership and adventure,” Jeep CEO Bob Broderdorf said in the company’s announcement. “Each product release will embody the boldness, authenticity and unapologetic spirit that defines our brand. It’s an ongoing tribute to the capability, freedom and adventurous DNA that have shaped our brand for generations.
“Our community made their voices heard, and we listened. The 6.4L Hemi V8 will remain a defining force within the Jeep lineup.”
Jeep execs hinted at this program during a walk-around event in its Specialty Equipment Market Association (SEMA) booth last week in Las Vegas, saying a whole new ‘airdrop’ effort was in the works. The brand also hinted at numerous all-new concepts for the upcoming 60th anniversary of Easter Jeep Safari in Moab, Utah.
The company’s website loaded up a countdown clock a few days ago, and the seconds ticked down until noon Wednesday, when the first images of its Moab 392 appeared.
While not as fully loaded as the Rubicon 392 edition, this one still gets you the 6.4L V8, making 470 horsepower and 470 lb-ft of torque. The package also includes 35-inch all-terrain tires on 17-inch machined black beadlock-capable wheels, a 2.72:1 Selec-Trac full-time transfer case, a 4.56 axle ratio, two-mode dual exhaust, and a cold-air intake hood with water separator.
Additionally, the Moab 392 package comes with a body-color hardtop, color-molded fender flares, black tow hooks, rock-protection sill rails, heated black Nappa leather-trimmed seats, 12.3-inch touchscreen with navigation and premium Alpine stereo. Available options will include a one-touch power top, 8,000-lb Warn winch and all-weather floor mats.
Available colors include Reign (purple), Goldilocks (metallic gold), Joose (orange), Earl Gray and Tuscadero (pink).
Most importantly, the Moab 392 package starts at $81,990 (including destination charge), which puts it over $20,000 less than the Rubicon 392 version.
The brand said its ’Operation Airdrop’ page will eventually display all 12 limited edition Wranglers, but until then, it encouraged followers to look for clues about upcoming monthly vehicle releases.
"While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an acknowledgment of a brand-defining moment – the parachuting of the Willys MB onto battlefields nearly 85 years ago," said Stellantis Chief Marketing Officer Olivier Francois. “There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our 'Operation Airdrop' video series, each special-edition release will serve as a symbolic airdrop in our yearlong marketing campaign – uniting product, place and purpose."
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