Chat with us, powered by LiveChat Jeep Tops ‘Most Patriotic Brand’ Rankings Again – 23 Years and Counting | Quadratec Skip to main content
Blog
Photography By: 
Stellantis

by Matt Konkle
Managing Editor


Make it 24 straight now for Jeep.

The brand on Wednesday announced it has, once again, captured top spot in the recent Brand Keys Most Patriotic Brands survey.

No other brand has claimed the number one spot since the survey’s inception.

“Being named America’s most patriotic brand for nearly a quarter century straight simply reminds anyone who’s ever been in a Jeep vehicle what they inherently already know to be true; that owning or driving a Jeep vehicle brings with it an intense amount of pride,” said Jeep Brand CEO Bob Broderdorf. “A brand first forged in freedom over 80 years ago now carries that freedom and adventure forward, no matter the road ahead. We’re incredibly humbled by the connection customers have to our brand and the vital values it represents for them.”

The survey identifies the top 50 American brands consumers feel best embody the value of patriotism.

To determine the 2025 rankings, Brand Keys said it surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,350 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures.

The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges.

Brand Keys said consumers care more about patriotism this year, with 85% of survey respondents rating patriotism as ‘extremely’ (45%) or ‘very’ (40%) important. Ten percent thought it was ‘somewhat’ important, while only five percent said it was ‘not very/not at all’ important.

Brand Keys is a prominent market research consultancy known for its expertise in brand loyalty and engagement metrics. The company specializes in providing predictive insights into consumer behavior, particularly focusing on how customer loyalty impacts brand performance. Brand Keys uses a combination of psychological metrics and statistical analysis to deliver in-depth insights into what drives customer decision-making and how brands can improve their engagement and loyalty strategies.

“The Jeep brand has been ranked as America's No. 1 Most Patriotic Brand by Brand Keys since we began the survey 24 years ago,” said Robert Passikoff, president and founder of Brand Keys. “Jeep is seen as the most patriotic because it connects emotionally charged ideas of freedom, military heritage, adventure and rugged individualism to the American spirit. When it comes to Jeep, consumers aren't just buying a vehicle – they're affirming a true cultural identity. And at a time when trust in traditional institutions is shaky, brands like Jeep have become emotional proxies for national pride. They deserve our praise and our congratulations again this year!”

Joining Jeep in the survey's top 10 spots were Ford, Coca-Cola, Levi Strauss, Apple, Walmart, Disney, Harley-Davidson, Amazon and Ralph Lauren.



Related Articles:

What Is The Best Jeep Wrangler Engine?

Choosing The Best Jeep Tires

Top Jeep Maintenance Tips

Top Jeep Articles

Orange Jeep showing a tire and wheel.
  • October 17, 2025
  • 5 min read
How to Choose the Best Jeep Wheels for Your Wrangler or Gladiator
Knowing you need new wheels isn't always enough when it comes time for a swap. Size, offset, backspacing and even weight should all be considered before making a choice.
READ MORE
Rebelle Rally competitor checking a gps location next to an event flag
  • October 17, 2025
  • 3 min read
Seven Slot Dispatch 10.17.2025
Weekly Jeep-related news items from around the industry and community.
READ MORE
A red Jeep Wrangler on a white background with a black soft top.
  • October 14, 2025
  • 5 min read
Factory vs Frameless Jeep Soft Tops: Pros, Cons, and Buying Tips
Frameless soft tops are a popular option these days and do have some differences from the factory soft top.
READ MORE
A Jeep vehicle body on a manufacturing line.
  • October 10, 2025
  • 3 min read
Seven Slot Dispatch 10.10.2025
Weekly Jeep-related news items from around the industry and community.
READ MORE
Red Jeep Wrangler YJ with a black soft top.
  • October 8, 2025
  • 5 min read
What Is The Best Material For A Jeep Wrangler Soft Top?
A Jeep soft top isn't just a one-size-fits-all application. And one of the most important things to consider before purchasing is what kind of material makes up that top. Here are some of the most important material differences.
READ MORE
Jeep thermoplastic entry guards installed on an orange Jeep Wrangler
  • October 8, 2025
  • 5 min read
Top Simple & Affordable Mods Every New Jeep Owner Should Try
New to Jeep life? These simple upgrades add protection, comfort, and personality without draining your wallet.
READ MORE
A Jeep Wrangler Willys shows off its TACTIK Goblin Grille with integrated amber accent lighting for a bold, custom front-end look.
  • October 7, 2025
  • 4 min read
Expert Review: Tactik Shark Grilles
From subtle to striking, Tactik’s Shark Grilles deliver aggressive styling, improved airflow, and easy DIY installation for Jeep owners everywhere.
READ MORE