Join Rob out on the legendary Fins ‘n Things Trail in Moab, Utah as he takes a closer look at the Jeep Red Rock Concept from the 60th Easter Jeep Safari!
Built on the Gladiator platform, the Red Rock Concept isn’t just another showpiece—it’s a purpose-built rig with a mission. Designed to be handed over to the Red Rock 4-Wheelers club, this Jeep will live on the trails, supporting maintenance, repairs, and keeping Moab’s iconic routes open for years to come.
Rob immediately felt at home behind the wheel, noting how closely it mirrors his own Gladiator setup, especially with its Rock Krawler 3" Pro-X suspension and triangulated 4-link rear. It’s a capable, trail-ready build that proves you don’t need to go over-the-top to create something seriously effective.
But what really makes this concept special are the hidden details. Inside the hardtop ceiling, Jeep added some incredible Easter eggs—including a hand-drawn map of Hell’s Revenge, along with vintage newspaper clippings and photos honoring George Shultz, the founder of the Red Rock 4-Wheelers. It’s a thoughtful tribute that ties the vehicle directly to the history and community of Moab.
This isn’t just a concept—it’s a working tool, a tribute, and a glimpse at what real-world off-road builds can look like.
Check out the full walkaround and hear Rob’s thoughts from the trail!
