Skip to main content
Blog

LAS VEGAS - Amid the vast amounts of souped up Jeep Wrangler display vehicles at the 2016 SEMA show stands something Fiat Chrysler Automobiles likes to call a 'unique cocktail of three Jeep vehicle generations.'

The automaker heralds it as a Jeep CJ66, and saw fit to infuse this unique orange-hued vehicle with a TJ Wrangler frame, JK styling elements including bumper and headlamps, and a 1966 CJ body.

In all, FCA will have 20 concept vehicles from all walks of its stable of brands on display as the SEMA show opens today at the Las Vegas Convention Center.

“The Mopar customized vehicles speak to our ability to assist owners in creating a ride that fits the blueprint of their individual lifestyles,” said Pietro Gorlier, FCA's Head of Parts and Service. “Our SEMA lineup highlights the parts and accessories we have available to bring vintage Mopar vehicles roaring to life, fuel family fun for all, equip off-roaders for trail adventures, and so much more."

"Our job at Mopar is to help customers to enhance their current rides, but also inspire our sister brands and customers to have fun, push boundaries and imagine new customization possibilities for the exceptional portfolio of FCA vehicles.”

For the CJ66, FCA started with a six-speed manual transmission, then added front and rear Dana 44 axles along with several Mopar accessories such as an engine cover, cold-air intake, and cat-back exhaust.

FCA then added 35-inch BFG all-terrain tires on 17-inch Jeep Performance Parts (JPP) beadlock wheels, and paired them with a two-inch lift kit. The company custom painted the beadlock rings to match the vehicle's 'Copper Canyon' finish and also made sure to include a concept two-way air system which allows off-roaders to quickly air up or air down tires to the desired pressure.

Finishing off the exterior, FCA dropped in concept fender flares, Mopar 10th Anniversary Wrangler JK Rubicon Bumper Kits, JPP skid and front bumper plates and concept JPP rock rails custom cut to fit the Wrangler CJ body.

The concept CJ66's hood, bezel and latch are also colored matte black, while the vehicle utilizes JK headlamps, Mopar LED amber fog lamps and a Mopar Warn winch. The custom, race-car-inspired fuel filler cap is shifted to the inside fender wheel well.

On the inside, the old CJ seats are gone and replaced with custom Viper seats featuring concept seat risers. FCA supplied a custom-built roll cage, mandril-bent to match the windshield surround, and topped it with a bikini top. The company also added a nice touch with a special 50th Anniversary Moab Easter Jeep Safari logo centered on the custom steering wheel. A Wrangler JK center console and shifter were imported, with Mopar instrument panel gauges and Mopar all-weather mats completing the interior.

The annual Mopar press event will take place today at 7:26 p.m. EST/4:26 p.m. PST. The event will include a special reveal of new Mopar-powered products.

Top Jeep Articles

  • August 6, 2026
  • 5 min read
Choosing the Right Armor: Full-Width vs. Mid-Width vs. Stubby Bumpers
Don't let factory plastic ruin your next trail run. Break down the key differences between full-width, mid-width, and stubby bumpers to find the ultimate armor for your Jeep build.
READ MORE
  • August 4, 2026
  • 5 min read
Top Reasons To Buy Jeep Alloy Wheels
Whether you just want to make a style change, or your are upgrading tires, changing over to alloy wheels is an excellent upgrade with numerous benefits.
READ MORE
  • July 31, 2026
  • 8 min read
What Are The Differences In Jeep Seat Cover Materials
Seat covers form an excellent shield for your vehicle's existing seats, but they also provide extra comfort, add styling and a dash of customization. However, with so many different choices, how do you know which set is perfect for you?
READ MORE
  • July 30, 2026
  • 4 min read
How To Use A Jeep's Four Wheel Drive
Your vehicle's two-wheel drive system can handle a lot, but not everything you'll face when driving. So knowing all about your vehicle's four-wheel-drive settings, and which is best to use in certain situations, is definitely helpful.
READ MORE
  • July 28, 2026
  • 4 min read
Top Five Jeep Wrangler Alloy Wheels
Our recommendations of top-selling alloy wheels for Jeep Wrangler.
READ MORE
Red Jeep Wrangler with a black soft top against a white background
  • July 27, 2026
  • 5 min read
What Is The Best Material For A Jeep Wrangler Soft Top?
A Jeep soft top isn't just a one-size-fits-all application. And one of the most important things to consider before purchasing is what kind of material makes up that top. Here are some of the most important material differences.
READ MORE
A Jeep Wrangler climbing rocks with a display of tire sizes
  • July 22, 2026
  • 3 min read
Jeep Tire Size Calculator & Comparison Tool
Compare tire sizes, see speedometer changes, and find the right fit for your Jeep.
READ MORE
  • July 20, 2026
  • 3 min read
Jeep Speedometer Gear Tooth Chart & Calculator Guide
Find the exact replacement speedometer gear for your Jeep’s new tire size and gear ratio.
READ MORE