Every Jeep has a story.
Whether it’s a vehicle passed down from generation to generation, building history like layers of mud from weekends too numerous to mention.
Or a machine that local doctors and nurses – and all their patients – count on to make it to work when Mother Nature says otherwise.
Stories.
And as the Jeep brand continues to celebrate its 75th anniversary this year, it wants to hear all about yours.
Beginning April 7th, Jeep fans will be able to share their stories at www.jeep.com/myjeepstory thanks to the brand’s “My Jeep Story” campaign. In addition, fans can post to their Instagram, Twitter and Facebook channels using #myjeepstory.
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys," said Olivier Francois, Chief Marketing Officer, Fiat Chrysler Automobiles-Global. "Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. ‘My Jeep Story’ will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.”
Music artist Ciara, who appeared at Camp Jeep during the recent New York Auto Show, kicked off the campaign by relaying her very own Jeep Wrangler story.
“My love for the Jeep brand started in my early days, when I would listen to my father’s military stories, and remained prevalent to the days when I drove my Jeep Wrangler to the studio at the start of my dream career as a musical artist,” said Ciara. “I’m so proud to be celebrating the Jeep brand’s 75th anniversary and helping to launch their ‘My Jeep Story' campaign."
Upcoming monthly ‘Story Sessions’ will celebrate Endless Summer, favorite canines and military appreciation. The year will culminate with a digital compilation of “75” stories that speak authentically to the spirit of the brand.
About Quadratec:
Since 1990, Quadratec's mission is always to deliver Expert Advice and Unbeatable Prices to enthusiasts of the legendary Jeep® CJ & Wrangler, Cherokee and Grand Cherokee. Quadratec's courteous factory-trained sales & customer service staff has the knowledge to make sure you, and your vehicle, get exactly what you need. Contact us at 800-745-2348 or www.quadratec.com.
